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MAR 3023
1/5
Principles of Marketing
4 credits
Offered: Fall, Spring & Summer
Marketing
Gen Ed: Social & Behavioral Sciences
Consumer behavior, segmentation, and marketing strategy. Business core requirement.
Typical workload: ~4 hrs/week outside class
Do not delay. UF lists this in critical tracking for 3 majors, and 37 courses sit downstream of it in the prerequisite graph. Pushing it back can push back everything behind it.
Why students take this
From UF's official model plans and critical tracking, aggregated by TrackPilot.
Scheduled in 10 of 81 UF model plans, usually in semester 5 (junior year) and part of critical tracking for 3 majors.
Accounting
Agricultural Operations Management
Business Administration, General Studies, BABA
Finance
Information Systems
Management
Marketing
Materials Science and Engineering
Sport Management
Tourism, Hospitality and Event Management
Prerequisites
Chain shows catalog-listed prerequisite courses.
No prerequisites. Open to take anytime.
You need one of ECO 2013, ECO 2023, or AEB 2014 first.
Usually taken with
Courses UF model plans put in the same semester as MAR 3023.
What it unlocks
37 courses list this as a prerequisite (directly or downstream).
ADV 3001 · Advertising Strategy
ADV 3303 · Cross Media Selling
ADV 3310 · Digital Media Sales
ADV 3330 · Artificial Intelligence and Advertising
ADV 3403 · Branding
ADV 3411 · Multicultural Advertising in the US
ADV 3500 · Digital Insights
ADV 3502 · Advertising Sales
ADV 4304 · Game-Changing Ad ideas
ADV 4331 · AI-Driven Social Media Insight
ADV 4930 · Special Study in Advertising
ADV 4940 · Advertising Internship
ADV 4941 · Advanced Advertising Internship
GEB 3373 · International Business
MAN 4504 · Operations and Supply Chain Management
MAN 4723 · Strategic Management
MAR 3231 · Introduction to Retailing Systems and Management
MAR 3400 · Professional Selling
MAR 3503 · Consumer Behavior
MAR 4403 · Sales Management
MAR 4740 · Comprehensive Digital Marketing with AI Applications
MAR 4803 · Marketing Management
MAR 4945 · Retail Management Internship
SPM 3306 · Sport Marketing
Student reviews
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Fall 2026 sections
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Registration risk
Only 2 real sections
In 10 of 81 model plans
Critical tracking for 3 majors
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No materials data for this section yet. It is never counted as $0 in schedule totals.
Collecting data — no snapshots yet
No materials data for this section yet. It is never counted as $0 in schedule totals.
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